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Experienced & Passionate People

We are professionals focused on elevating the creative and intellectual profile of the Silicon Valley marketing community. This can only be achieved by creating a forum for exchanging information, insight, and access to and with other industry professionals. The quality of a tribe is defined by the quality of its members. Because we are passionate about what we do, we seek others as excited about the transformative potential of marketing communications excellence as we are.

For $85 a year (corporate membership $250; student membership $25), you can become part of a growing organization dedicated to the exchange of creative marketing information and insight. To join the AAF/SV, click on the link below. It’s a great investment in your career, and yourself.


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The quality of a tribe is defined by the quality of its members.

  • Tim Hendrick
    Tim HendrickGovernor & National Board Member

    Along with a full teaching load, he also oversees the business/advertising sales operations of Spartan Media and is also the Managing Director of DB&H, SJSU’s award winning on-campus communications agency. He has authored numerous academic articles, and managed and implemented corporate branding & positioning initiatives, marcom strategies, integrated media campaigns, promotions and co-marketing programs at the local, national and international levels.

  • Nicole Gerardin
    Nicole GerardinPresident

    Nicole, completed her BS in Business Marketing from San Francisco State University. Prior to attending SFSU, Nicole was in sales for five years at ATT Wireless. During that time, she gained strong communication, presentation, and analytical skills. After discovering her proficiency in sales and marketing, she went to work for a small non-profit in a social-media management position. As an Associate Account Manger at Decca, Nicole has become well versed in Google Analytics, AdWords, SEO, retargeting, social-media campaigns, and reporting campaign metrics. 

  • Chris Young
    Chris YoungTreasurer

    Chris is a Senior Manager at Petrinovich Pugh & Company, LLP, a full-service public accounting firm providing tax, audit and advisory services to both individuals and companies in a wide range of industries. Chris understands the connection between you and your business. He knows you work hard to make your money, and he’ll work just as hard to help you keep it.

  • Daniel Garcia
    Daniel GarciaBoard Member

    Founder of Content Magazine – a publication devoted to celebrating the creative and innovative people of San Jose. Daniel shared his unusual journey from photographer to preacher to publisher, and in the process inspired us all.

  • Danny Halvorson
    Danny HalvorsonBoard Member

    As Interactive Director at WebEnertia, Danny manages a team of innovative designers and developers with his fresh approach to creative thinking. He explores new avenues to deliver successful brand strategy solutions, communications platforms and dynamic user experiences that leverage forefront technologies.

  • David Ocampo
    David OcampoBoard Member

    David has been developing creative brand building campaigns for over ten years and has worked in a variety of community relations and marketing positions for over 13 years. David has a M.A. Degree in Mexican American Studies and a B.A. Degree in Advertising from San José State University.

  • John Delacruz
    John DelacruzBoard Member

    A passionate educator, image-maker and stand-up paddle boarder with a love of the ocean and the environment that drives his teaching, service, creative and research activities. A European native that landed in California in the summer of 2012. Innovative and creative forms of engagement inspire John’s classes. Creative and strategic thinking, ideation and pushing the boundaries of traditional communications form the backbone of his curricula where students solve real world problems in ways that enhance their employability in an ever competitive advertising world. Integrated solutions, advertising for good, user experience and engagement are key areas of interest that drive the tasks he sets his students.

  • Deanna Martignetti
    Deanna MartignettiBoard Member

    While spending her early years at companies such as HP and 3Com before moving to the agency side, Deanna brings many years of project management and client service skills to Decca Design. At Decca, Deanna has managed an extensive variety of projects in all areas of advertising and marketing–including integrated marketing campaigns, print and online ads, brand development, collateral, promotional and event marketing, web site and multimedia development for various technology companies and medical startups. Accustomed to working in a fast-paced, creative environment—serving as a liaison between the client and creative team—she has a proven record of on-time project completion and superior customer service. Deanna holds a BA from San Jose State University.

  • Kaitlyn Horner
    Kaitlyn HornerAD2 President

    A graduate from the advertising program at San Jose State University, Kaitlyn is the founder and president of AD2 Silicon Valley. With a love for the industry and a passion to create the unthinkable, she is always looking for awesome people to nerd with out on topics like creative branding, design, photography, and the strategy that goes behind it. Officially entering the bay area native threshold, she loves adventuring around and exploring everything that our vibrant Bay Area has to offer.

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